BMW - The Ultimate Driving Machine
As Copywriter and Creative Lead at Media.Monks, I worked with BMW Northern Europe. Here I created several campaigns on a Nordic and local level, including social calendars, ad-hoc offerings and dealer communication. Centrally produced material needed to be localized and relevant for the different countries and their diversity within their own market. I was creatively responsible for all text and visuals when creating concepts, campaigns and ads in the Nordic region, including TVC, Print, SoMe, DOOH, Dealer ads, Digital and other. Below you will find selected work from these campaigns and concepts.
My role: Copywriter & Creative Lead
En ikon i ständig utveckling
The BMW 3 was a game changer for BMW. It’s their most popular model, introduced in 1975 and after seven generations of THE3, its still the model that is most synonym with BMW. The Nordic campaign was localized from the central concept “Improvement inspires improvement” and was produced in a 30 sec TVC, Online video, TakeOver banners and Social assets that all provided traffic to the BMW homepage.
Vart du än är på väg
The new BMW 2 Serie Active Tourer is a plug-in hybrid, suitable for the active life of young families and silver agers. The Nordic campaign was localized from the central concept “A tour called life” and was produced in a 20 sec TVC, Online video, TakeOver banners and Social assets that all provided traffic to the BMW homepage.
BMW iX tactical
The BMW iX is a masterpiece of engineering. In the electrified future of the car industry, THEiX will be a foundation of the claim “The Ultimate Electric Driving Machine”. The tactical campaign was produced in 15 sec online videos, bumpers and social assets.
Once BMW, Always BMW
The Danish BMW division became the most loved car brand in Denmark for the 11th time in a row. To celebrate the achievement, I was briefed to suggest a print and digital campaign based on one idea that would bring liking and a new tone of voice to the brand. The presentation contained four different routes that is presented below. The client selected the “Once BMW, Always BMW” approach.
