Situation Bajen 💚🤍
“Situation Bajen” created shareable videos and online content for the green and white fan community of Hammarby IF. All members of “Situation Bajen” contributed with time, expertise, contacts and love, committed to bringing joy to the club and its fans.
My role: Producer, digital creative & advisor, runner & extras on shoots, member of Situation Bajen.
Platsen i mitt hjärta.
Leaving Söderstadion. The campaign featured a main video and a website with historic fan photos from the old stadium and the opportunity to download Magnus Carlsson's epic song that had its world premiere in conjunction with the campaign launch.
Östermalms TV
We welcomed an homeless Stockholm club to our new arena “Nya Söderstadion”. The campaign included four episodes of “Östermalms TV”, broadcasted on a website targeting the homeless club’s fans with information about travel routes, bars to visit and common do’s and don’ts when visiting our Södermalm.
Bajenskägg
A campaign aimed to empower the fans and the club to take the final step towards taking the club back to the top league. The campaign featured a main video and a website linked to Instagram, showcasing all the “Bajenskägg’s” out there.
Beer Salute
In one of his last matches, Kennedy Bakircioglü scored a fantastic goal and created an epic – never seen before goal celebration. Just four days after the game, Situation Bajen could release the spectacular truth behind this historic celebration. Salute 🍺!
