Senior Strategic Copywriter - Comprend/Aura Group

2022 - Today

I work conceptually with clients such as L’Oréal Paris, Johnson & Johnson, Parkster, Telenor, and Lantmännen, among others. I’m also deeply involved in pitches, internal branding, and developing our agency’s offering — helping to shape the next-generation agency.

Copywriter & Creative Lead - Media.Monks

2022

I joined Media.Monks as Lead Creative for BMW Group Northern Europe. Within The Marcom Engine (TME), we aligned overall communication for BMW and MINI on a global level and throughout the entire sales funnel.

Copywriter & Creative Lead - McCann WorldGroup

 2018-2022

In early 2018, I left Åkestam Holst to join the new team at McCann Stockholm. Here, I developed my writing and served as Lead Creative for the agency’s largest clients — Mastercard and Nordea — while also being part of the creative team working across all agency accounts.

Executive Producer & Integrated Creative - Åkestam Holst

2010-2018

A fantastic agency filled with brilliant people. I worked with clients such as Posten, Folksam, SAS, Apotek Hjärtat, Haglöfs, Felix, Önos, OLW, IKEA, Peak Performance, Audi, Svenska Freds, Tele2, Pause Ljud & Bild, and ATG.

COO & Partner - Dareville AB

2009-2010

My second agency as a co-founder. I served as Chief Operating Officer and Head of Production, working with clients such as Disney, Q-Brick, LG Electronics, SAS, Tre, OLW, and Svenska Spel.

Founder & Copywriter - Das Model AB

2008-Today

When the femton16 team split up, I decided to go solo. Since then, I’ve worked with clients such as Ikano Bank, Royal Bank of Scotland, Samsung, and Svenska Skydd.

Copywriter, Producer & Partner - femton16 AB

2004-2008

My first agency as a co-founder. Great times. Great learnings. I worked with clients such as Ticnet, Ikano Bank, Labrador Records, Electrolux, If, Arla, Viasat, and Oddset.