L’Oréal Paris

Makeup, skincare, haircare and perfume. The beauty segment is wide, with loads of products and brands under the umbrella of L’Oréal Paris. A fun client where we explore creativity and tonality that applies to her and him.

Brave Together

Working closely with Maybelline New York, we created a Nordic concept, focusing on young people’s mental health. Be brave to feel, be brave to talk, be brave to listen.

My role: Copy- and Scriptwriter and creative lead

NYX - “What the duck!?”

We challenge the perception of what a lip gloss can be and punked the shit out of Stockholm and Copenhagen Central Stations together with our awesome client NYX Professional Makeup.

My role: Copywriter and creative lead

NYX - “Go NYX for Halloween”

NYX - “Epic Summer”

Maybelline - “Fit me”

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